Contextual marketing and the power of removing data silos

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It's easier, cheaper, and more profitable to keep customers than to find new ones. But with countless businesses competing for your customers' attention, plus ever-increasing customer expectations, loyalty isn't always easy to come by. Stellar customer service is non-negotiable, and the better the customer experience you provide, the more likely your customers are to stick with you. At Hogan Consulting Group, we know that the right tools can help to drive customer loyalty and deliver a positive customer experience. Office 365 is packed with tools to keep data in one place, so you can run your business and serve your customers well. Contact us to find out how #Office365 can work for you.

Siloed data compromises business productivity. It can also compromise customer experience, which can be costly. In fact, according to a 2016 Accenture study, the estimated cost of customers switching to another provider due to poor service was $1.6 trillion. Regardless of the industry, businesses must deliver a positive, consistent, and personalized experience to keep customers loyal and happy.

In this Forbes article, read how marketers are doing just that. By removing data silos and consolidating customer data into a central, cloud-based location, they’re not only making real-time, data-driven decisions, but they’re also “turning browsers into buyers and driving customer loyalty.”

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